Our Sales and Marketing Capabilities 

Position, develop and invest in your brands to differentiate and drive growth. You’ll gain a clearer perspective of which customers a brand (or portfolio of brands) is serving. You’ll also understand each brand’s points of difference better, acquiring the insight to grow share, improve positioning and build clearer targeting of customer segments. All this points to higher revenues and profits from improved alignment with customers and distribution channels.

Make the most of your channels to market by being in the right places in the optimal way. An adroit strategy is essential to winning in a rapidly evolving, digitizing channel landscape. We can help you develop this optimal strategy through an understanding of the customers’ journey and their likes and dislikes, combined with channel requirements, incentivization levers and cost to serve. The outcomes will include greater reach, strategic differentiation between channels and outsized share in growing channels — all translating to more revenue and profit.

Increase customer traction by providing the seamless experience they want. This involves grasping customer needs across your portfolio of brands, products and channels — and, through this, defining the important characteristics of customer experience. In return, see higher profitability and increased loyalty by focusing on strategies to address pain points and create customer advocacy. You’ll also improve your ability to serve targeted customer segments and develop differentiated customer experiences with high return on investment. 

Identify the highest-priority customer segments to target, and define value propositions tailored to the needs of those segments. Many companies struggle with how best to understand, segment and prioritize customers — and how to optimize the economics, from both a provider and a customer perspective — leading to a “one size fits all” approach for allocating resources and investment. 

A winning brand and marketing strategy requires a balance of math and magic. Yes, brand success can be measured—if you invest the right analytics and data assets. But breakthrough results only follow when those metrics are harnessed to creative insights about the unmet needs of your customers, and the most authentic ways to reach them.  

Speak to the right customers in the right way at the right time. The marketing landscape is changing more rapidly than at any time in the recent past, with digital, social and mobile technologies making traditional models of engagement obsolete. To develop marketing strategies that will direct your resources more effectively, we combine our commercial expertise in advanced data analytics with a game plan that gets your message in front of the audiences you need to reach. You’ll stimulate sales and strengthen your market positioning, thanks to a strategic view of the marketing mix that ties in more effectively with sales and product strategy.

Maximize overall profit while increasing margins and/or market share. Getting pricing right is one of the most critical commercial decisions for any business. It can lead to significant increases in top-line results; the bottom-line effect is even greater. Our approach allows you to develop the optimal initial pricing framework and sales incentives and to see ongoing benefits from an analytical pricing framework informed by customers, market conditions and the competitive environment.

Improve and accelerate sales performance by determining the right processes and enablers to maximize the commercial team’s effectiveness. Even the best commercial strategies won’t get results if the front line can’t execute. We help you hire, train, and motivate sales teams that deliver an outstanding performance.